Pricing and Program Updates Coming to Search this Fall

College Board Communications

  • April 13, 2021
  • Last Updated April 15, 2021

For nearly 50 years, College Board Search has been the leader in connecting colleges with students who'll enroll and succeed. The recruitment landscape for higher education has never been more challenging, but we're meeting this moment by investing in new ways for students to join Search and innovative features to help you reach them. These new Search features are being developed in close consultation with enrollment advisory groups to connect you earlier and more effectively with the students opting in to Search each day.

Starting this fall, all Search partners will gain access to the following new features at no additional cost:

1. Interest in My College: Connect with students based on mutual interest.

Interest in My College (IMC) highlights students who've shown a proactive interest in your campus on our college planning website, BigFuture™. Students who've added a college to their list on BigFuture are 10 times more likely to apply to that institution compared with traditional Search students.

2. Added filters to improve targeting: Identify the students you want to reach.

Target those students who matter to you most, based on a new set of student attributes and characteristics that will help you meet enrollment goals.

3. Prospect notifications: Minimize your chances of missing best-fit students.

Receive Search notifications when students who meet your criteria are available, making it easier than ever to connect with the wide range of students joining Search each day.

We're committed to providing the broadest student reach and best insights while remaining one of the most competitively priced providers. After pausing annual price increases last year, the license fee for Search will increase from $0.47 per record to $0.50 per record, effective September 1, 2021. The three features listed above will be included in this $0.50 per record licensing fee. There will no longer be an additional subscription fee for IMC as of September 2021.

For more information about new Search features or pricing, please visit this site or contact [email protected]